By Rebecca Wissink

Luxury or luxurious – to be of great comfort, richness, or extravagance - might be the most overused words in advertising, describing everything from bedding to garages and skincare. It’s no secret why the words are pervasive in advertising – they evoke feelings we desire. But if you google luxury what you see are lavish homes and properties. As the largest asset one will ever own, and the place where we spend most of our time outside of work, our homes reflect our style and desire for luxury. Yet, if beauty is in the eye of the beholder, we must understand that luxury is similarly unique to the person and their needs and desires. For those that seek luxury, there is no one-size-fits-all approach. Luxury might be a glass penthouse in a trendy urban neighbourhood famed for its walkable access to fabulous amenities. Luxury might be an average size suburban home custom-built and outfitted with the best finishing’s possible. Luxury can be a hillside ski in-out chalet or a waterfront condo. Luxury might be space in land or square footage. In Calgary, waterfront is often a downtown-adjacent property on the Bow River, land can be rolling, treed, or have those glorious Rocky Mountain views, and several gentrifying neighbourhoods like Inglewood and Kensington offer the real estate shopper an array of properties to choose from that feature some aspect of luxury. While most of us can’t afford the homes google will show us, luxury can be incorporated in small amounts in any dwelling. Especially in a COVID-19 world where a fully functional and separate home office might be the new luxury. The best way for you to incorporate luxury into your next home is to think about what lights your soul on fire, or brings you serenity, and then speak to our experienced Ross PAVL ELITE Real Estate Group Realtor® today about how to realize your desires in a property.

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