Marketing a home for sale is a great challenge for Calgary realtors. It is therefore essential to identify the key to exposing your home for sale to multiple buyers and get competitive offers. One of these methods is by way of an open house. But what are the steps in holding a successful open house?
Step 1: Shine Your Home
Cleanliness always makes wonders to a home for sale. A clean home during an open house builds great impressions to prospective buyers. Make sure your home is ready for the open house and that everything is clean and free from clutter. Staging your home also helps a lot in allowing prospective buyers to envision the beautifully arranged home as their own.
Step 2: Complete Every Detail, Like Crossing T's and Dotting I's
Preparing for open house also requires determining the right offer price. If everything works well during the open house, then you will be getting offers within the day. Make sure you are ready to deal with the price. To attract prospective buyers in the area, advertising locally in a newspaper is advisable. In advertising, it is best to include a photo and some text to describe the positive and unique features of the home for sale. It is also important to provide the date and time of the open house; likewise the directions to the place and your contact information. Finally, proofread your ad before it's submitted to the press.
Step 3: Enhance Your Curb Appeal
As prospective buyers approach your home during an open house, they are often attracted to beautiful landscaping, making them eager to see the home's interior. There must be an Open House signage at the front yard with some colorful balloons. Make sure you have signs for directions along the streets (with prior permission) to guide potential buyers who are interested to view your home for sale. Maintain a freshly cut lawn and well kept flower beds. Remove all clutters from the site, including garden tools and bicycles, and make your doors and windows sparkling clean. These would create an impressive image of the home for sale.
Step 4: Serve Food for Guests
As customary in an open house, some free coffee and cookies or other refreshments are served. The smell of oven- fresh baked cookies creates a homey atmosphere for those who attend the open house. This helps them feel to be at home and strongly consider buying the home.
Step 5: Reading Items for Easy Recall
Reading gives easy recall. During an open house, you should send out to each prospective buyer your business card and/or some reading materials about the home for sale. You may design your own colorful flyers and circulars, and distribute them to interested parties attending the open house. You may also include the home's recent copies of its inspection, appraisal and other important information about the house for sale.Posted by Ross PAVL on