What Does Luxury Look Like to You?
Posted by Ross PAVL on
By Rebecca Wissink
Luxury or luxurious – to be of great comfort, richness, or extravagance - might be the most overused words in advertising, describing everything from bedding to garages and skincare. It’s no secret why the words are pervasive in advertising – they evoke feelings we desire. But if you google luxury what you see are lavish homes and properties. As the largest asset one will ever own, and the place where we spend most of our time outside of work, our homes reflect our style and desire for luxury. Yet, if beauty is in the eye of the beholder, we must understand that luxury is similarly unique to the person and their needs and desires. For those that seek luxury, there is no one-size-fits-all approach. Luxury might be a glass penthouse in…
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